🌰 What Is Hojicha? And Why You Might Be Obsessed Soon

If matcha is the bold, energizing bestie who gets you going in the morning, hojicha is her chill, cozy cousin who reminds you to slow down, breathe, and sip something toasty.

We’re officially in our Hojicha Era, and honestly? You might be next.

🍂 First things first — what is hojicha?

Hojicha (pronounced ho-jee-cha) is a Japanese green tea that’s been gently roasted, giving it a beautiful amber-brown color and naturally smooth, nutty flavor. Unlike matcha, which is vibrant green and bold, hojicha leans warm, comforting, and just a little smoky (in the best possible way).

It’s made from the same tea plant (Camellia sinensis) as matcha, but the roasting process reduces bitterness and lowers the caffeine, making it ideal for slow mornings, afternoon sips, or winding down in the evening.

💚 Why we're obsessed with it (and think you will be too):

• Low caffeine, zero jitters: Perfect for anyone who loves the ritual of matcha but wants something softer and more grounding.

• Gut-friendly + gentle: Roasting makes it easier on sensitive stomachs (plus no weird additives, ever).

• Toasty, cozy flavor: Think roasted chestnuts, autumn afternoons, and candlelit vibes in a cup.

• Super versatile: Lattes, smoothies, hot chocolate, cheesecake... she’s flexible.

🫖 Hojicha vs. Matcha — what's the difference?

They’re both green tea, but totally different experiences and honestly? We think there's room for both in your mug.

🍫 How to drink it

Our community has already been getting creative with Hojicha — and we’re loving it. A few ways to enjoy:

• Hot or Iced Hojicha Latte (classic, creamy, and cozy)

• Cinnamon Roll Hojicha Latte (yes, it’s as good as it sounds)

• Hojicha Hot Chocolate (our new fav evening treat)

• Pumpkin Spice Hojicha Smoothie Bowl (epic fall breakfast, anyone?)

• Mini Hojicha Ginger Vegan Cheesecake (trust us on this one)

🌱 Our Hojicha Promise

Like all of our products, our Hojicha is:

• 100% organic
• Ethically sourced from Japan
• Packed in fully compostable packaging
• Always tested for quality

Because we believe that cozy should still be clean.

💌 TL;DR: Hojicha is your new calm-in-a-cup

If you’re looking for a warm, delicious way to ease into your afternoon, wind down after dinner, or replace your second (or third) coffee — hojicha might just be your next obsession.

Ready to sip something toasty?

👉 Shop Organic Hojicha Now