Learn the differences between our 3 organic blends, understand their benefits, and find the one that fits your vibe, whether you’re a seasoned sipper or brand new to green tea.

Curious about matcha? Wondering what the difference is between all the green powders out there? Maybe you’ve heard about hojicha but aren’t sure how it fits into your daily routine. Whether you're sipping at home, trying to kick your coffee habit, or crafting a dreamy drink menu for your café, this guide is for you.

At Matcha Nude, we keep things clean, simple, and seriously delicious. All of our powders are organic, ethically sourced from Japan, and packaged in home-compostable bags. But beyond the eco-friendly goodness, they’re designed to actually work for your life, whether you need a morning energy boost, an afternoon hug in a cup, or something in between.

Let’s break it down:

💚 PREMIUM MATCHA

Bold. Bright. Beautiful.

This is our flagship matcha, the kind that grabs attention with its vibrant green color and delivers with deep, smooth flavor. It’s naturally sweet with a complex taste.

• Caffeine: 20–30mg per serving 

• Tastes like: Clean, rich, slightly sweet (never bitter)

• Great for:

  • Morning matcha rituals

  • Iced or hot lattes

  • Café drinks that need to wow

• Best for: Longtime matcha lovers, baristas, or anyone who wants a super vibrant cup with a little more caffeine.

🌱 FIRST WHISK MATCHA

Easygoing. Everyday. Still delicious.

If Premium Matcha is your bold bestie, First Whisk is your chill, everyday companion. This is our most versatile blend, ideal for anyone easing into matcha or looking for a reliable go-to for daily sips. It’s slightly milder in flavor, but still smooth and satisfying.

• Caffeine: 18–24mg per serving

• Tastes like: Smooth, mild, slightly creamy

• Great for:

  • Iced lattes

  • Smoothies

  • Batch prepping

• Best for: Matcha newbies, daily drinkers, budget-conscious buyers, or cafés looking for a dependable base matcha.

🔥 HOJICHA (Roasted Green Tea Powder)

Toasty. Cozy. Low-caffeine love.

Surprise! Not matcha, but just as amazing. Hojicha is made by roasting green tea leaves and stems, giving it a warm, nutty flavor and very low caffeine. It's perfect for people who want the ritual of matcha OR coffee without the buzz.

• Caffeine: 12–18mg per serving 

• Tastes like: Roasty, mellow with hints of caramel and chocolate (think: campfire meets cozy café)

• Great for:

  • Afternoon drinks

  • Fall/winter menus

  • Low-caffeine or caffeine-sensitive folks

• Best for: Anyone looking to switch things up, lower their caffeine, or serve something very TikTok-trendy.

💡 So… Which One’s Right for You?

There’s no one-size-fits-all answer—and that’s kind of the point. You can mix and match based on your mood, time of day, or what your body needs.

🌿 Why Our Matcha is Different

• 100% Organic & Ethically Sourced
  We work with small farms in Japan that prioritize quality and sustainability.

• Home-Compostable Packaging
  Say goodbye to waste. Our bags break down at home, not in a landfill.

• Clean Energy, No Jitters
  Matcha’s slow-release caffeine supports focus and calm energy.

• Woman-Owned, People-First
  We’re a small team doing things differently, with community and care at the center.

🫶 Want to Explore More?

This blog is here to guide you, but your taste buds get the final say. Start with one blend or build your own matcha moment with all three.

👉 Shop All Matcha + Hojicha Blends

And if you ever have questions? We're real people. Reach out anytime. DMs, emails, pigeon post, whatever works. 💌