Hojicha is a roasted Japanese green tea made by gently heating the tea leaves at a high temperature, transforming their vibrant green hue into a warm, rich brown and creating its signature naturally sweet, toasty flavor.

Unlike matcha, which is bright and energizing, hojicha offers a softer, smoother taste with comforting notes of caramel and roasted nuts. It’s deeply soothing, easy on the stomach and low in caffeine, making it an excellent choice for afternoons or evenings when you want something cozy and grounding.

How it’s made

Hojicha starts with the same plant as matcha, but the process is what makes it unique. Once harvested, the tea leaves are lightly steamed, dried, and then roasted. This gentle roasting process naturally reduces caffeine content and brings out that mellow, aromatic depth hojicha is loved for.

Hojicha can be brewed as loose leaf or, in our case, enjoyed as a fine powder that you whisk into warm water or milk just like matcha. Because it’s consumed as a powder, you’re getting the full benefits of the tea leaf, not just what’s steeped into water.

Benefits of Hojicha

According to studies and research on green tea from organizations such as the National Center for Biotechnology Information, hojicha may support overall health and wellbeing through the following benefits:*

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  Low in caffeine – naturally calming, with about one-tenth the caffeine of coffee
  
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  Rich in antioxidants and polyphenols – supports healthy aging and immune function
  
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  Gentle on digestion – ideal for sensitive stomachs or evening sipping
  
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  Promotes relaxation – contains L-theanine, which supports calm focus
  
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  Anti-inflammatory properties – may help reduce inflammation and oxidative stress
  

So, while matcha may be your go-getter energy boost, hojicha is your slow-sip, unwind-at-the-end-of-the-day ritual.

Why Matcha Nude Hojicha?

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  Organic and ethically sourced from Japan
  
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  Premium roasted tea with a naturally smooth, caramel-like flavor
  
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  Caffeine-light – about 12-18 mg per serving
  
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  No added ingredients – just pure, clean hojicha
  
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  Non-GMO, gluten free, and vegan
  
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  Packaged in 100% home compostable bags
  
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  Women owned and operated
  
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  Affordable – premium Japanese tea you can enjoy every day
  

In short:

If matcha is your bright, energizing morning ritual, hojicha is your warm, grounding evening companion. Both come from the same plant, but they offer beautifully different moments in your day and we think there’s room for both. Visit our hojicha recipes here. 

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.