Let’s get this out of the way: we’re not into the chaos of Black Friday.

You will not find us setting alarms at 4 a.m., refreshing 18 tabs, or wrestling someone over an air fryer. At Matcha Nude, we believe in intentional living, slow sipping, and shopping with purpose, not panic.

So when it comes to Black Friday, we’re doing things a little differently.

🛒 We love a good deal — but not the pressure

Yes, we’re a small business.
Yes, we offer a Black Friday sale.
But no, you don’t need to drop everything on Friday to shop it.

Our sale runs for several days (because you have a life), so you can:

• Spend time with people you love
• Take a walk in the woods
• Lounge in PJs and eat leftover stuffing
• Actually enjoy the start of the holiday season

No countdown timers. No flash sales. No inbox spam.

Just a really good deal on the matcha you already love and the time to shop it without the stress.

🌿 Why We’re Not a “Black Friday” Brand

We’re not anti-discount. We’re just pro-alignment.

Black Friday can make shopping feel frantic, excessive, and disconnected. That doesn’t sit right with us. Here’s what we believe doing instead:

✅ More of what we love:

• Shopping small and local
• Supporting women-owned businesses
• Choosing quality over quantity
• Buying with intention, not impulse
• Spending time in nature, not parking lots

❌ Less of what we don’t:

• Overconsumption
• Fast shipping that wrecks the planet
• Buying stuff we don’t actually need
• Inbox overload

🤝 Why Small Business Saturday Matters More

As a woman-owned, sustainability-driven brand, Small Business Saturday feels like our Super Bowl. When you choose to shop with us, you’re:

• Supporting ethical sourcing
• Keeping things compostable and clean
• Helping real people, not giant warehouses
• Building a slower, saner, more beautiful world

Every matcha pouch you buy directly supports a dream and multiple families. We don't take that lightly.

🍂 Go Outside First. Shop Later (If You Want)

However you spend your Thursday or Friday, whether you’re deep in a family card game or hiking with your dog, we hope you start this season by feeling grateful, grounded, and connected.

Go outside. Hug your people. Drink something warm.
Then shop when you're ready.

Our Black Friday sale is here for a full week, so you don’t have to rush.
You can shop with clarity and calm, and still get the goods.

🛍️ The Matcha Nude Sale Details

Here’s what you need to know about our Black Friday sale:

• 15% off sitewide (subscriptions excluded)
• We are launching two new merch items!
• Runs from Wednesday, Nov. 26th through Tuesday, Dec. 2nd
  
• No code needed — discount applies automatically

Shop Our SALE Now

💚 In Summary

We’re not racing. We’re not rushing.
We’re just sipping slowly and inviting you to do the same.

Thanks for showing up for us, not just on Small Biz Saturday but every single day.
Your support means the world.