Look, we’re not here to cancel your coffee. But if your daily routine involves jittery mornings, panic-fueled productivity, and a 3 PM crash that leaves you stress-scrolling and wondering what day it is… we need to talk. Not to mention, how has your gut been feeling? 

Because while coffee’s been the loud, chaotic ex in your life, matcha is the steady, supportive partner you didn’t know you needed. Think about it for a minute… did you ever make the conscious decision to start drinking coffee or did it just take you on as a willing victim? Is it because America Runs on Dunkin? Did you grow up listening to “the best part of walking up is Folgers in your cup”? Maybe you saw adults drinking it to “get through” their days and your younger self just subconsciously associated it with adulthood. 

Either way, there is another option… 

🥊 Matcha vs Coffee: The Ultimate Energy Face-Off

💚 Matcha’s Secret Weapon: L-Theanine

This isn’t just a buzzword, it’s the amino acid that balances out matcha’s caffeine for that clear but calm focus you can’t get from coffee. L-theanine:

• Increases alpha brain waves (a fancy way to say “you’ll feel alert but chill”)

• Helps your body absorb caffeine more slowly = no crash

• Can improve mood, memory, and focus (aka: brain magic)

It’s why monks have been sipping matcha for centuries to stay focused during meditation. And let’s be honest, meditation-level calm would be helpful during your next Monday morning email dump.

⚡ But Is It Enough Caffeine?

Yes! While matcha has less caffeine per serving, the combo of caffeine + L-theanine gives you longer-lasting, more productive energy.

Coffee hits you like a slap. Matcha walks in like, “Hey. Let’s do this.” Same destination, very different ride.

😵💫 Let’s Talk About the Crash

You know the one: You’re flying through your to-do list and suddenly your brain logs off. You’re dizzy, snacky, and considering a second coffee you’ll regret later.

That’s the coffee crash. Matcha skips that drama. Its steady release helps you stay on task, feel emotionally regulated (imagine that!), and still have energy by dinner. 

I’m writing this blog at 4:30PM on a Tuesday.. That’s saying something, right?

💸 But Matcha Is More Expensive…

We get why you might think that but it’s definitely not when you break it down. Our First Whisk matcha is just 30¢ per serving, and even our Premium is only 35¢. Now ask yourself… how much was your last Starbucks latte? Or that bag of locally roasted coffee that lasted a week?

Matcha Nude gives you clean, calm energy and real health benefits for less than the price of your oat milk add-on. So yeah, it’s a smart swap in more ways than one.

🎯 TL;DR: Matcha Is Coffee’s Chiller, Healthier Cousin Once Removed

If you want your energy to match your intentions this year, focused, consistent, grounded, it might be time to break up with the crash and try something new.

👉 Grab our Matcha Starter Kit and meet the better way to wake up.