🔥 We’re Done Pretending Routines Fix Everything

Wake up. Meditate. Journal. Workout. Green juice. Inbox zero by 9:00 a.m.

Who exactly is living like this… and why are we acting like it’s the only way to get things done?

Let’s be honest: some of us out here can barely remember to switch our laundry before it smells weird. Routines can help, but they’re not the sole answer.

You know what actually works?
Wanting it bad enough. Being obsessed.

💡 Obsession Is the System

Not the unhealthy, sleep-deprived, toxic kind. We’re talking about clarity. Passion. Drive. That internal fire that keeps flickering even when things get messy. Because they will get messy.

You don’t need a Notion template or a Pomodoro timer. You need to care so deeply about something that it pulls you out of bed before your alarm.

Call it discipline. Call it purpose. Call it being “in your main character era.” Whatever works. Just stop waiting for the perfect routine to give you a life you actually want.

When I started Matcha Nude in 2022, I got lots of compliments about how fast we grew or how often folks saw us in stores and at coffee shops. I was always grateful for these compliments but in my head all I could hear was “what other option is there?”

I decided to be bold and become an entrepreneur. If we weren’t getting out there, my business and ultimately my vision wouldn’t come to fruition.

🤯 Routines Are Tools, Not the Blueprint

Discipline is great, but it’s overrated when it’s empty.

• Routines without passion? Boring.

• Schedules without heart? Burnout.

• Perfect planners without purpose? Dust collectors.

It’s time we stop chasing routines like they’re the prize. They’re not. They’re just scaffolding. Helpful? Sure. Necessary? Not always. Obsession, on the other hand… moves things.

When I am inspired, I can bust out a month’s worth of marketing content, come up with a solution to that sticky problem that’s been driving my team crazy and even dream up a new strategy. But I also have to let myself have moments where I am not inspired, moments where I rest or just observe. Everyday cannot look the same for me to have the success I desire (which by the way, is a success I define, not someone else).

✨ What If You Just Let Yourself Go All In?

Imagine chasing your thing, your dream, your health, your healing, not because you should, but because you can’t stop thinking about it. Because it lights you up. Because it makes life feel less like a checklist and more like… living.

This is your permission to:

• Let go of the morning routine you saw on TikTok.

• Skip the toxic productivity spiral.

• Pick one thing and fall in love with getting better at it. Something that matters to you. Not something you think you should or are supposed to do. Those words kill things… almost always.

Want to get fit? Cool.
Want to grow your business? Awesome.
Want to build a tiny cabin in the woods and live off-grid with your cat? Iconic. And can I join you?

You don’t need a productivity hack. You need a reason. And maybe a thermos of matcha for the ride.

💚 What Are You Obsessed With Right Now?

Seriously. Say it out loud. Write it down. DM us. Email us. Tell your best friend. Tell your dog.

Then go chase it.

You don’t need to be perfect. You just need to care. Honestly, at the end of the day perfection is an illusion. Chase progress instead.